The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Click Rate (CR)

Also known as: Click Through Rate, CR

The percentage of people who click on a link within an email out of all email recipients.

Can be calculated by dividing number of emails clicked by number of emails delivered. The higher the better, but not as useful as things like click to open rate to determine campaign success.

Additional Resources