The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

CASL

Canada's Anti-Spam Legislation, which dictates how email marketers can interact with Canadian recipients. Primarily related to gaining, recording, and maintaining consent from subscribers.

Enacted in 2014. More recent and impactful than CAN-SPAM, has resulted in more major cases and fines for noncompliant senders.

Additional Resources