Click To Open Rate (CTOR)

Also known as: CTOR

The percentage of people that opened an email and clicked a link.

Can be calculated by dividing unique clicks by unique opens and then multiplying by 100. Useful for determing effectiveness of a campaign and how valuable or relevant recipients found content.

Additional Resources

• What is click to open rate in email marketing?, SendGrid
• Click to Open Rate (CTOR), Campaign Monitor
• What is a good click to open rate?, Emma