The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Sender Score

A score associated with your Sender Reputation that attempts to describe the overall health of your email marketing program. Commercially calculated by Validity as a score between 1-100.

Additional Resources

  • Sender Score and Email Reputation: What Are They and How to Improve Them, Mailjet
  • What is Sender Score and how is it calculated?, Validity
  • Sender Score Checker, Validity
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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