The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Sender Name

Part of the email envelope. The name associated with your brand, can be updated on a send-by-send basis. Good to use something memorable but pertinent to your brand. Easy to be annoying.

Additional Resources

  • Which email sender name best practices fit your brand?, Sendinblue
  • Best Practices For An Effective Sender Name To Boost Open Rates, Moosend
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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