Segmentation

Also known as: Segment, Group

The tactic of grouping customers together based on subscriber attributes, past actions, or other data points in order to send more highly targeted, personalized campaigns.

Additional Resources

• 12 Actionable Email Segmentation Strategies to Send Highly Targeted Campaigns, Mailmodo
• What is email segmentation?, Campaign Monitor
• Email Segmentation: The Key to Higher Email Engagement, Encharge
• What is email segmentation?, Podia