The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Segmentation

Also known as: Segment, Group

The tactic of grouping customers together based on subscriber attributes, past actions, or other data points in order to send more highly targeted, personalized campaigns.

Additional Resources

  • 12 Actionable Email Segmentation Strategies to Send Highly Targeted Campaigns, Mailmodo
  • What is email segmentation?, Campaign Monitor
  • Email Segmentation: The Key to Higher Email Engagement, Encharge
  • What is email segmentation?, Podia
Previous S Term ← Safelist
Next S Term Sender Name →

The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
This site uses Microanalytics.io for basic stats. No personal information is collected or shared.