The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Safelist

Also known as: Whitelist, Safe Sender List

The more inclusive term for a whitelist, or a list of senders that a user has marked as trustworthy. The opposite of a Blocklist. Good to be on.

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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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