Return On Investment (ROI)

Also known as: Return On Investment

Stands for Return On Investment. An important metric that shows how effective your email marketing is compared to the expense of running an email marketing program. Can be difficult to measure accurately.

Additional Resources

• What Is Email Marketing ROI? Learn How To Calculate And Sustain It, Moosend
• How Do You Calculate Email Marketing ROI?, Campaign Monitor
• Email ROI: Many Happy Returns, Validity
• The ROI of Email Marketing, Litmus
• The ROI for Email Marketing: The Good News and the Bad News, Litmus