The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Recency, Frequency, Monetary (RFM)

Acronym for Recency, Frequency, Monetary. A model for analyzing the value of customers based on the recency of their last purchase, how frequently they purchase, and how much money they spend. Good for identifying your best customers.

Additional Resources

  • RFM Analysis For Successful Customer Segmentation, Putler
  • RFM Segmentation, Optimove
  • Marketing RFM Analysis Simplified: 5 Step Approach Made Easy, Hevo
Previous R Term ← Revenue Per Email Sent
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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