The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Preview Text

Also known as: Preheader Text

Part of the email envelope. Copy that is pulled in from the body of an email and displayed in the inbox, typically underneath the subject line. Can be controlled via HTML.

Additional Resources