Promotions Tab

Also known as: Promo Tab, Promotions Folder

A designated section in Gmail that automatically pulls in promotional and marketing emails to make them easier for users to find. Often feared by email marketers, but where most marketing messages should actually end up.

Additional Resources

• Gmail’s Promotions Tab Is NOT the Spam Folder, Litmus
• Email Marketing Inspiration: How Brands Utilize Gmail’s Promotions Tab Annotations, Litmus
• How to Utilize the Power of Gmail’s New Promotions Tab, Litmus
• Gmail Promotions Builder, Litmus