The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Plain Text

A simple email message sent that doesn’t include HTML or CSS. As such, opens and links cannot be tracked. Can be useful as personal outreach from a brand. Can be easily overused.

Additional Resources

  • The Difference Between Plain Text and HTML Emails, Send Check It
  • Why Plain Text Emails are Still Valuable, Litmus
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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