The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Personalization

The process of making emails more relevant for subscribers by customizing the content, design, or offer based on past subscriber behavior or preferences.

Additional Resources

  • The Email Personalization Guide Marketers Can’t Miss, Litmus
  • 15 Email Personalization Techniques That Work, Neil Patel
  • An Ultimate Guide to Creating Personalized Emails, Mailmodo
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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