The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Forward

Also known as: Forward To A Friend, FTAF

When an email is sent from one recipient to another. Usually signals good engagement. Can be done manually on the subscriber's part or automated via a link in the email or an online tool. Usually breaks the formatting of the email.