Call-To-Action (CTA)

Also known as: CTA

The main action you want a subscriber to take. Usually a button. Best to make it descriptive of the action or intended result instead of something like “Learn More.”

Additional Resources

• Guide to Calls-To-Action in Email Marketing, Litmus
• 75 Calls-To-Action to Use in Your Email Marketing Campaigns, Campaign Monitor
• How to Create Powerful Email CTAs That Actually Work, Omnisend