The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

API

Acronym for Application Programming Interface, which is a programming tool for accessing data from one application and pulling it into another. Commonly used for getting data into and out of ESPs and data warehouses.

Additional Resources

  • What is an API and how does it work?, Salesforce
  • What is an application programming interface?, IBM
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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