Animated GIF

Also known as: GIF, JIF

An image that takes advantage of the GIF's animation capabilities. Allows for motion in an email and can lead to increased engagement. Can also be overused and lead to bloated image sizes. Pronounced GHIF, like GIFT.

Additional Resources

• A Guide to Animated GIFs in Email, Litmus
• Animated GIFs in Email, ActiveCampaign
• Animated GIFs in Email: 10 Tips for Keeping File Sizes Small, Litmus