The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Analytics

A collection of tools, data, and disciplines that aims to track performance of emails and make sense of patterns in order to improve the performance of email marketing programs.

Additional Resources

  • What is analytics?, Oracle
  • Marketing Analytics 101, Marketo
  • The 8 Email Marketing Metrics and KPIs You Should Be Tracking, HubSpot
  • How to Use Email Analytics to Inform Your Marketing Strategy, Litmus
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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