The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

URL Parameter

Also known as: Tracking Parameter, Query Strings

Additional information that is attached to a URL, following the "?" symbol, which allows marketers to tag and track actions, trigger actions on certain platforms, and attribute traffic back to emails campaigns.

Additional Resources