The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Template

A term used to mean a lot of different things, but generally speaking, a boilerplate example of an email that can be duplicated and updated for a new campaign.

ESPs often use the term to mean different things, from previously sent, saved campaigns, to HTML components that can be used to build new emails.

Additional Resources