The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Suppression List

Also known as: Exclusion List

A list which is specifically used to prevent emails being sent to recipients. Typically refers to lists used to supress unsubscribed people from getting emails, can also refer to lists used to prevent still-subscribed people from getting certain sends.

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