Also known as: Segment, Group
The tactic of grouping customers together based on subscriber attributes, past actions, or other data points in order to send more highly targeted, personalized campaigns.
- 12 Actionable Email Segmentation Strategies to Send Highly Targeted Campaigns, Mailmodo
- What is email segmentation?, Campaign Monitor
- Email Segmentation: The Key to Higher Email Engagement, Encharge
- What is email segmentation?, Podia