Revenue Per Email Sent (RPE)
Also known as: RPE
A metric that describes the amount of money generated per email. The higher the better.
Can be calculated by dividing revenue generated per campaign by the number of emails sent.
The Email Marketing Glossary
Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.