Also known as: Sender Reputation
How favorably email client providers and deliverability monitors view your overall email marketing program. A good sender reputation means your emails will be delivered without many problems. Depends on many things like proper authentication, deliverability rates, spam complaints, engagement, and more. Taylor Swift's worst album.
- Sender Reputation: Your Role in Improving Your Deliverability, ConvertKit
- 5 Ways to Check Your Sending Reputation, SendGrid
- Email Sender Reputation Made Simple, Mailtrap