Reputation

Also known as: Sender Reputation

How favorably email client providers and deliverability monitors view your overall email marketing program. A good sender reputation means your emails will be delivered without many problems. Depends on many things like proper authentication, deliverability rates, spam complaints, engagement, and more. Taylor Swift's worst album.

Additional Resources

• Sender Reputation: Your Role in Improving Your Deliverability, ConvertKit
• 5 Ways to Check Your Sending Reputation, SendGrid
• Email Sender Reputation Made Simple, Mailtrap