The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Onboarding

Also known as: Welcome Series

The process of welcoming and ramping up new subscribers or users to a service by introducing them to benefits, features, etc. Usually accomplished by a timed series of emails, often combined with in-app messages and outreach from customer support or success teams.

Additional Resources