The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

MIME Type

Also known as: MIME

Part of the underlying email protocol that tells email clients what kind of email is being sent. The two most common in marketing are "text/plain" and "text/html" although others exist for very limited purposes.

Additional Resources