Metrics

The various data points used to asses the performance of email marketing campaigns. The output of analytics tools. Common metrics include Open Rate, Click To Open Rate, Deliverability Rate, etc.

Additional Resources

• 20 Essential Email Metrics You Need To Prepare You For 2022, Moosend
• Email Marketing Metrics: How to Measure Them and Their Benchmarks, Mailmodo
• Email marketing analytics deep dive: Metrics, goals, KPIs & reports for 2021 Bloomreach