The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Marketing Automation

A term for the tools and processes by which marketing messages are automated to recipients, usually based on some action taken by that recipient in a product, on a landing page, etc.

Additional Resources

  • What is marketing automation?, Salesforce
  • Marketing Automation: What Is It, Examples, and Tools, Neil Patel
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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