The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

List Hygiene

The act of keeping your subscriber lists clean by honoring unsubscribes, removing frequently bounced addresses, and periodically running reengagement campaigns for disinterested subscribers and removing them after longer bouts of inactivity.