The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

IP Warming

Also known as: Server Warming

The process by which a new IP address or sending server is "warmed up" by slowly sending to increasingly larger audiences while monitoring email deliverability.

Additional Resources

  • Planning a New IP or Domain? Here’s How To Do an Email Warm-Up, Litmus
  • How to Warm Up An IP Address, Validity
  • SendGrid’s Email Guide for IP Warm Up, SendGrid
  • IP Reputation Explained in Under 5 Minutes, Postmark
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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