Interactive Email

Also known as: Kinetic Email

An email in which a subscriber can take an action within the email that will then change the layout or content that same email. Usually works using various CSS hacks.

Additional Resources

• What is interactive email?, Designmodo
• How to Make Your Emails More Interactive, HubSpot
• Interactive Emails: 5 Exciting Ideas and Examples to Try, Email on Acid
• Interactive Email for Beginners: 6 Interactive Elements You Can Add to Your Emails Today, Litmus