Image Blocking

The act of disabling or not downloading images in an email for security purposes. Important to consider from a design and accessibility standpoint. Why it’s important to include alternative text on images.

Additional Resources

• How Image Blocking Works in Email, Campaign Monitor
• Gmail Data Reveals Image Blocking Affects 43% of Emails, Litmus
• Email Image Blocking: Answering the What, Why, Where, Who, and How, Litmus