The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Honey Pot

An email address intentionally used to identify spammers. Typically added to high volume lists that are rented or sold to help prevent abuse. Stay away from them.

Additional Resources

  • Email Must Knows: What’s an email honey pot?, Braze
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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