GDPR

An important piece of legislation designed to protect EU citizens. Stands for General Data Protection Regulation and has a big impact on data collection and consent requirements for email marketers. Responsible for all those annoying banners on websites.

Went into effect in 2018.

Additional Resources

• How does the GDPR affect email?, GDPR.eu
• EU & UK GDPR: 5 Things You Must Know About Email Consent, Litmus
• GDPR: What Europe’s New Privacy Law Means for Email Marketers, Litmus
• Remember when they said GDPR would kill email? It didn’t., Litmus