The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Engagement

The measure of how well your subscribers interact with your email campaigns. Can be measured in lots of ways. The higher the better.

Additional Resources

  • About Email Marketing Engagement, Mailchimp
  • What is email engagement and how do I measure it?, Email on Acid
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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