Dynamic Content

Also known as: Live Content

Content that is dynamically pulled into an email in order to create a more personalized experience. Can be driven through code at send time or after a send via URL manipulation, content injection, or images.

Additional Resources

• What is dynamic content in email marketing?, Campaign Monitor
• What is dynamic content in email marketing?, ActiveCampaign
• How to Use Live Dynamic Email Content to Increase Engagement, Litmus
• The Ultimate Guide to Dynamic Content in Email, Litmus