Also known as: Live Content
Content that is dynamically pulled into an email in order to create a more personalized experience. Can be driven through code at send time or after a send via URL manipulation, content injection, or images.
- What is dynamic content in email marketing?, Campaign Monitor
- What is dynamic content in email marketing?, ActiveCampaign
- How to Use Live Dynamic Email Content to Increase Engagement, Litmus
- The Ultimate Guide to Dynamic Content in Email, Litmus