The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Design System

A systematic approach to designing and building emails, that usually consists of modular components, code, rules, and documentation to enable faster, more consistent email production.

Additional Resources

  • 6 Steps to a Powerful Email Design System Your Team Will Love, Litmus
  • How Salesforce Built It’s First Email Design System
  • How Email Design Systems Empower Teams Everywhere, Litmus
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The Email Marketing Glossary is your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends.

© Jason Rodriguez. Released under the MIT License.
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