Conversion Rate (CR)
Also known as: CR
The percentage of users who take the intended action of an email campaign, whether that's clicking a specific link, purchasing, replying, etc. The higher the better.
Conversions are dependent on the goal of the campaign and often look very different between campaigns, teams, and companies. Can be difficult to calculate depending on the sophistication of marketing operations.
- How to Determine Conversion Rates in Email Marketing, Campaign Monitor
- What is a good conversaion rate for email marketing?, Campaign Monitor