The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Conversion Rate (CR)

Also known as: CR

The percentage of users who take the intended action of an email campaign, whether that's clicking a specific link, purchasing, replying, etc. The higher the better.

Conversions are dependent on the goal of the campaign and often look very different between campaigns, teams, and companies. Can be difficult to calculate depending on the sophistication of marketing operations.

Additional Resources