The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Bounce (Soft)

An email that failed to deliver temporarily for a variety of reasons, including full inboxes, messages being too large, a server is temporarily offline, etc. High bounce rates can be dangerous for deliverability.

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