The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

Blast

Also known as: Campaign, Send

An outdated term for a bulk or mass email send. Don’t use it, as its indicative of a lack of respect for subscribers and the email marketing profession.

Alternatives include Campaign, Send, or anything less obnoxious than Blast.

Additional Resources