Authentication

An umbrella term for different protocols (like DKIM, DMARC, SPF, and BIMI) for making sure the sender of an email can be verified and trusted. Important for ensuring deliverability of your email campaigns.

Additional Resources

• Solving the Mystery That Is Email Authentication, Campaign Monitor
• Email Authentication: Don’t Let Your Emails End Up In Spam, Kinsta
• How to Set Up Your Email Authentication Properly, Rejoiner