The Email Marketing Glossary

Your guide to all the acronyms and terms in the email world you always wanted. A project from Jason Rodriguez, The Better Email, and a bunch of email friends. Contribute on GitHub.

AMPscript

The proprietary scripting language of Salesforce Marketing Cloud, which allows developers to include dynamic content, conditional logic, and more in the markup of their email, which is processed at send time by Salesforce Marketing Cloud.

Additional Resources