Alternative Text

Also known as: Alt Text, Descriptive Text

The text included via the alt attribute on an HTML image tag that describes the content or purpose of that image, especially useful for accessibility purposes and to combat image blocking.

Additional Resources

• Why You Need Alt Text in Your Emails, Campaign Monitor
• Everything I Know About Alt Text, Max Kohler
• 5 Tips for Writing Alt Text in Email, Email on Acid
• The Ultimate Guide to Styled Alt Text in Email, Litmus