A/B Split Test

Also known as: Split Test, Test

A type of test that compares two versions of an email, subject line, offer, etc. to see which performs better. The limited scope allows for testing very specific things. The winner is usually sent to a holdout group.

Additional Resources

• What is split testing?, Instapage
• How to Do A/B Testing Right, Litmus
• Split Testing: What It Is & Why You Should Be Doing It, ClickFunnels